WEEK 3 Tuesday 24th

Lab - evitaerC = Creative

Check off ideas with instructor today. (This is due on the 8th)

Homework:

• PDF review on the 1st of Dec.

WEEK 2 Thursday Nov. 19th, 09

Why should you doodle?

• Improves your drawing ability. Obviously.
• Improves your abstract thinking ability.
• Execute creative thoughts when they happen.
• Builds an archive of your concepts and visuals.
• It's always fun.

Just Doodle it!

• Start Flexing your creative muscle.

Creative Thinking Exercise • DOODLE SHEETS - Due by Tuesday 24th

info/instructions: As a way to help you flex your creative muscle I've developed this simple exercise for you to do. There are eight wiggly lines below. Your assignment is to draw a doodle incorporating the pre-existing line into your doodle. What you'll end up with is eight individual doodles in all. There is no right or wrong, good or bad just have fun and allow yourself to be creative. Don't look for the easy way out, force your mind to explore other possibilities. Any orientation whether vertical, horizontal, upside down or side ways is accepted.

Project 1

evitaerC = Creative

When creating an advertising campaign, you would usually have logos, copy, headers, subheads, and with that information you would have to find and image/images that would work to get your message across.

This is going to be backwards. I give you the image and you come up with the rest.

You will choose an image out of a hat. You will need to come up with an one page advertisment based on the image that you have chosen. You will need to brainstorm before you start. Ideas will need to be shown before you start.

Think about the image - and I mean REALLY think. There are many things that you can do. Write down your ideas, sketch things out, try ideas, start over. Don't go with the first idea, the more you come up with the better it will be in the end.

There are a couple of rules:

• You may do MINOR changes to the image, ei. color correcting.

• You may NOT add images to the image.

• At least 75% of the image MUST be shown (cropping)

You will need to get approval before you start.

This class is a concept and critical THINKING class. So think!

SPECS - 8.5 x 11. Mounted on blk matte board. Bleeds are optional (if you don't plan on them make them work)

Due December 8th - First of class

WEEK 2 Tuesday Nov. 17th, 09

Creative Thinking - What do you see?

We've all done this at some point. Laying on our back in the grass looking up into the sky trying to see things in the clouds. The art of being able to take an abstract shape and use it to see what it was not intended to be. Your creative exercise is to take the negative spaces provided on the handout and draw what isn't there.

Be creative, push yourself and have fun.

Handout: In-class assignment

This shows how it works. Any orientation can be used be it upside down or sideways etc. Try to conform your drawing to align with the grey squiggle. It's using existing shapes and you have to read into those shapes what isn't there.

We all did this as kids looking up into the sky and using our imagination would take the shapes and relate them to something. Same creative principle in this exercise. Have fun.

Ch. 5 Cultivating Creativity

Seven Characteristics of Creative Thinking

• Receptivity (open to new ideas and welcome new experiences)
• Curiosity (asking questions like "How does it work" and "How can it work better")
• Wide Range of Interests (a creative person can make a wider range of connections)
• Attentiveness (realizing that every experience is valuable)
• Connection Seeking (seeing the similarity among seemingly disparate parts)
• Conviction (creative people value existing knowledge)
• Complexity (a creative person needs to combine the rational with the intuitive)

Activity - Wide Range of Interests

Try the word game find words within

1. teamwork
2. graduation
3. magnificent
4. drafty

WEEK 1 Thursday Nov. 12th, 09 Course Syllabus

• Look at course description, course objectives, no text books, course policies, grading criteria, and evaluation methods
• BOOK: Launching the Imagination (bring to class each day or keep in car)
• Evaluation methods changed no written paper and projects are 40% or 30%
• The morning class will meet at 8:15am no later.

WEEK 1 Thursday Nov. 12th, 09

Students fill out a index card in class with the following questions.

1. What makes a good designer a good designer?
2. Do we all think the same way?
3. How can we use that to our advantage?
4. What process did you go through when deciding what to wear today?
5. Confidence; How does it play into your design skills?

Take notes on:

What are different methods people use to tackle a project?

• Convergent (starts wide and narrows in)
• Divergent (starts broad and keeps going out in all directions)

To be real creative usually requires Divergent thinking, but to complete a project usually requires convergent thinking. (kind of contradictory)

Ending with an exercise; start telling a story and then have each student in turn continue it on.

In-class quiz