Lecture Dec 3, 09
Brainstorm...• Brainstorming is key to any project - take 1 word - Gumball
• In Class Project - 10 minute - 8 students - 163 Unique ideas
Gum Ball - write everything and anything that will help you describe this word. Anything that you associate with it. NO DRAWING, words only!
• Change the way you see/look at things. Example - what type of phone is used as icons?
What do we associate with a telephone. Look at icons that are around. There are things that stick.
Things that if we changed them, it would say something different and you can throw off the a consumer.
• How to Brainstorm? Start with an idea. You will hit a wall that you will need to get through. Once you get through that wall the ideas will start to flow. You mind needs to be trained to start past that first wall and already hit the ground running.
• Once you have an idea then you start to do to work with on it. But only in the correct process.
Remember, you job is NOT 9-5 neither is your brain. Good designers never stop thinking.
• The greater the distance from the decision maker you are - Physically, emotionally or logistically - The more difficult your job will be and, ultimately, the less creative the approved solution will be.
No comments:
Post a Comment